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Why Saint Laurent abruptly deleted its entire Instagram history

Satec 20, 2025
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Even luxury fashion brands throw shade.

SEE ALSO: How rude! '80s prom fashion has officially returned

Like a scorned girlfriend might remove every image of her cheating ex from Facebook, Saint Laurent just erased traces of its former creative director, Hedi Slimane, from its official Instagram account.


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Via Giphy

After four years at the label's helm and months of exit rumors, Silmane left Saint Laurent earlier in April. 

Perhaps the brand harbors resentment after Silmane sent a squad of funky '80s prom queens down the Paris runway in March. Many viewed the heavily themed collection as the designer's final "F you" or spiteful swan song.

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After Saint Laurent announced Anthony Vaccarello as Silamane's replacement earlier this week, the brand wiped its official Instagram account completely clean, except for an image of its new leader. 


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It's clear the high end fashion house is ready for a new direction and would rather forget its most recent history.

Nothing like burning everything to the ground to start new again.

Via Giphy


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